Recruiter (middle aged business man) checking the candidate, an attractive younger woman, during job interview with lively office in the background seen through glass window

What Do You Do?

July 10th, 2015 by Michelle Rawl

I’m sure we’ve all heard the question, “What Do You Do?” many times. Surprisingly, it seems to be quite hard to answer. The question itself is fairly straight forward, but the answer, well, not so much.

When I’m asked that question, I pause and think about who’s asking the question: Potential client? Colleague in the Information World? Someone at a general networking event?

Then I gauge my answer according to what level of information I think they really want. Are they just asking to be nice, or do they really want to know? Maybe I analyze the question a bit too much, but hey, that’s what I do – analyze information, looking for trends. This information just happens to be coming from a person and not a computer screen. (more…)


Instagram open for linkable marketing

May 27th, 2015 by Michelle Rawl

Instagram started in 2010, and according to Fast Company in 2013, was already fifteen times more popular than Facebook. In September 2013, Instagram decided to allow sponsored photos and videos to show up in feeds. They had been cautious about sponsorships because Instagram was developed for people to browse photos, not the web. When they decided to make a go of it, only a few select companies were given the green light to sponsor photos and they weren’t clickable.

Jordan Crook of Tech Crunch discusses the beginning of the sponsored photos – In October 2013, Tech Crunch’s Josh Constine displays the first photo to be displayed –an ad for Instagram.



Do You Matter?

April 3rd, 2015 by Michelle Rawl

Just recently I listened to a webinar with Allison Fine about her new book matter·ness –fearless leadership for a social world. She asked us to think about times when we felt we didn’t matter – times we were skipped over for things – in business and in our personal lives and how that made us feel. Hmmm, I think everyone can relate to those feelings. She challenged us to change our mindsets – especially when it comes to working with people. Sometimes we are so worried about the outcome of a project or job and we want to reduce our risk (of failing), so we try to do it all ourselves and in the end it still isn’t done well.


Mature businessman working on laptop computer

Technology for the overload of medical research papers

February 23rd, 2015 by Michelle Rawl

Here are a few more thoughts on Big Data and how technology is trying to help you in the medical field.

Did you know that the medical field is a publishing machine? There is a new paper published every 20 seconds, 100,000 per month and of course not all of them are on your topic. So, how do you keep up on medical papers that you are interested in and not all the others?

In the past, there have been table of contents alerts from journals, e-mails from PubMed (A free government aggregator of medical papers) or RSS feeds, but left for any length of time, they would become unmanageable – since they are sending you all updates and not just the ones you need to see.



Ways to Handle Big Data…?

January 28th, 2015 by Michelle Rawl

Last time I wrote about Big Data and some human ways to manage it. Since then I’ve noticed some technologies being introduced to also try to help us wade through all that data.

As technology advances, we begin to see more and more of the computer/internet trying to guess what we want. It all started with Google and filling in the search box with what it thought we wanted to search. Now we have phones that can change all sorts of things if we aren’t careful about re-reading our texts or e-mails after they have been auto-corrected – like we don’t know what we are typing. It’s like the technology is trying to idiot proof us. It can feel a bit weird to have your technology thinking that it is much smarter than you are.


Big Data

December 19th, 2014 by Michelle Rawl

Big Data is one of those words that has become severely overused in business. Some people even wonder what it is since the meaning of it can vary from one use to another.

Big Data refers to the amount of data we produce at any time. The statistics are astounding as to what is produced even in one minute. According to Newstex, in research conducted in 2014, there are 300,000 Tweets generated, 50,000 apps downloaded by Apple users and we spend $80,000 at every minute. Even the old timers are still in the game with nearly 200 million e-mails flying per minute. That’s a LOT of data!


Going Independent: Part Two

December 4th, 2014 by Michelle Rawl

So, now that you’re really thinking about going independent more seriously, here are a few things that you really should give some thought to as you make your plans. In terms of how you go independent and what services you will offer – the ways are as varied as the people who do it. In general you would want to:

Start with a lawyer and see what type of business you want to create.

  • S-Corp
  • LLC
  • DBA

Here is a guide from the Small Business Administration to help you decide what’s right for you.



What does it take to go independent?

October 30th, 2014 by Michelle Rawl

If you have a job in the field where you want to go independent, you probably have most of what it takes. What you don’t have, you can either learn or connect with others who can help you fill the voids.

Do you have what it takes to go independent?   (more…)


Quiet Cars Allow for Too Much Thinking

September 25th, 2014 by Michelle Rawl

Quiet Car signIn a recent Tweet by the Library Sherpa, she referenced an article by Leigh Gallagher about the Quiet Car on the Amtrak train roaming the Northeast corridor. I hadn’t heard of this before and read the article with much interest.  As you think about the Quiet Car, it might conjure up images much like the picture at the top of this post.

The next day I schlepped to NYC on the Metro North train on the Hudson Line – going to the NY-SLA Expo. It was early morning and there were a good many people boarding the train. I did the typical “get on in one car and keep walking until you find a seat in whatever car you could”. The train was pretty full, but I did manage to find a seat and plopped down. As I sat down, I saw a sign that read “Quiet Car”.  Notice the difference in the sign that I saw on the Metro North train – above.  I wasn’t sure if it was a true “Quiet Car” like I had read about in the article the previous day or a “Quiet Car” wanna be.



Website Teasers: Click Carefully

August 26th, 2014 by Michelle Rawl

So you decide that you want to search the web for some breaking news. You figure – how much coverage could be out there, the news just broke this morning?

So into Google you go and type in your headline. If you are by now using the techniques I told you about earlier  then you’ll want to check to see what articles on the web there are in the NEWS category. Hmm, not a whole lot… usually that’s the case with news that’s just been released. (more…)